New Market Study Published: Home Insecticides in New Zealand

In 2013, automated systems continued to become more popular in all forms of insecticides, including electric and plug-in formats. These types of systems are perceived as being convenient as well as less wasteful, only being activated when needed. The trend of automation in home insecticides was also seen in air care during 2013. Products such as Raid Advanced and Mortein Naturguard Control were popular automated systems in 2013.

Competitive Landscape

SC Johnson & Son (NZ) Pty led home insecticides in 2013 with a value share of 44% in 2013; however, the company’s value share was down seven percentage points on 2012. The Raid Automatic Advanced product, launched in 2012, gained momentum and took over as the most popular Raid automated system superseding Raid Automatic (the original automated product); however, refills were still made available in 2013. The strongest percentage decrease in value sales for the company was within sprays/aerosol insecticides due to the competitive price of the Black Flag brand by Reckitt Benckiser New Zealand.

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Industry Prospects

The main trends within insecticides are expected to be convenience, with more non-intrusive, sophisticated and preventative (rather than reactive) products expected to be developed over the forecast period. More-natural and non-toxic products are also likely to be introduced as consumers become conscious of chemicals being released into the environment. Brands such as EcoSMART are likely to benefit from the latter trend, with new brands expected to emerge within New Zealand during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in New Zealand market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Insecticides in New Zealand?
* What are the major brands in New Zealand?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in New Zealand?

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