Cotton Wool/Buds/Pads in South Africa - New Report Available

Cotton wool/buds/pads continues to enjoy growing consumer demand in South Africa. The 2013 performance was driven by the increasing presence of economy brands and rising quality of economy products, resulting in a consumer shift to more affordable products. Additionally, the widening presence of these products in the different channels was explained by the growing presence of private label, allowing cotton wool/buds/pads to achieve a good performance in 2013.

Competitive Landscape

Accantia (South Africa) Pty Ltd ranked in first position with a value share of 37% within cotton wool/buds/pads in 2013. The company saw its value share increase thanks to strong brand recognition and loyalty. Its value share thereby increased in 2013 thanks to its increasing use of price promotions. Additionally, Accantia remained a trusted company thanks to its offering of Unilever’s Dove brand.

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Industry Prospects

Lower purchasing power over the forecast period should lead to growing consumer demand for affordable hygiene products. Low-income consumers should thereby help cotton wool/buds/pads to achieve a good performance in volume terms. Conversely, price erosion and increasing presence of economy brands should impact value sales with slow growth. As a result, cotton wool/buds/pads should register a nominal increase, with a value CAGR of less than 1% at constant 2013 prices over the forecast period; much slower than the review period CAGR.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in South Africa?
* What are the major brands in South Africa?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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