New Market Report Now Available: RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, carbonates. The category has benefited particularly from the success of the Nestea brand, whose new references have 30% less sugar thanks to the use of stevia. Demand has also been stimulated by the leading brand, Lipton Ice Tea, which has continued to improve its communications with consumers. In the off-trade, sales of RTD tea in 2013 were also impacted positively by the growing availably of products for on-the-go consumption.

Competitive Landscape

Unilever France SA remained the leading player in RTD tea in France in 2013. Thanks to its well-recognised Lipton Ice Tea brand, it led both the off-trade and on-trade. According to our interviews, some on-trade establishments only sell this brand because it is the only one people ask for. Private label also held a significant share in the off-trade of 17% in volume terms and 10% in value terms. With its competitive prices, it continues to attract more price-sensitive consumers.

Full Report Details at
- http://www.fastmr.com/prod/838163_rtd_tea_in_france.aspx?afid=301

Industry Prospects

Two main factors will continue to encourage consumers to purchase RTD tea drinks over the forecast period. The first is that this type of soft drink is perceived as more natural and less sweet, and consequently better for health. The second relates to the need to reduce alcohol consumption when driving, which should help boost sales particularly at night and in on-trade establishments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in France?
* What are the major brands in France?
* What flavors of RTD Tea, like green tea, are the most popular in France?

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