New Market Report: Weight Management in Kenya

Traditionally, carrying more weight has been perceived as a sign of wealth, and curvy women are considered attractive. However, the growing Western influence on teenagers and young adults is generating a trend towards a desire for a slimmer appearance. Furthermore, the marketing activities of the leading players in the category further helped create awareness of the benefits of brands, thereby stimulating growth.

Competitive Landscape

Health & Performance Products International with its Mass Loser brand continued to dominate the category with a 44% value share in 2012. Mass Loser retains its strength due to having broad consumer loyalty as well as effective marketing strategies. In addition to being priced slightly higher than other generic products, it has a strong presence.

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Industry Prospects

Over the forecast period there will be increasing campaigns regarding health awareness, whereby people are urged to stay healthy by engaging in exercise and eating healthy food rather than consumption of weight management products, some of which might have a negative effect.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Slimming Products in Kenya?
* What are the major brands in Kenya?
* What is the market size of Slimming Products in Kenya?
* What are the major brands in Kenya?
* Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
* Are slimming teas popular in Kenya?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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