Rtds/High-Strength Premixes in Latvia - New Study Released

RTDs/high-strength premixes showed healthy 4% volume growth in 2013, which was in line with total increasing purchasing power of consumers in tandem with Latvia’s growing economy. Although there were no new noticeable launches, the companies still continued extending already existing brand lines with new tastes.

Competitive Landscape

Cesu Alus led RTDs with a volume share of 51% in 2013. The company’s Cesu Dzons was invariably the top-selling non-beer brand already since 2009. In spring 2010, in response to growing demand for strong RTDs, the company launched the new Cesu 14 line, which by the end of 2013 became the fifth top sold non-beer alcoholic brand in Latvia. Cesu 14 is a spirit-based RTD with an alcohol content of 14%, initially in four flavour variants: Gin/Grapefruit, Whisky/Cola, Vodka/Lemon and Red Russian with vodka and cherry. After the success of Cesu 14, the company launched also Cesu 10 line, in Vodka and Apple and Vodka and Black Currant, but this was soon withdrawn from the market, as Cesu 14 itself was successful enough. Instead, the company extended its Cesu 14 with Gin/ Tonic and Brandy/Rowanberries. In 2013, the company came up with Cesu 14 Tumšais Briedis with balsam taste reminiscent of natural plants.

Full Report Details at
- http://www.fastmr.com/prod/837885_rtdshighstrength_premixes_in_latvia.aspx?afid=301

Industry Prospects

Volume sales of RTDs/high-strength premixes are expected to see a CAGR of 3% over the forecast period. Sales of RTDs are expected to grow in line with the improving purchasing power of consumers, which is expected to recover gradually in the post-crisis period. Young adults aged 18-29, who are the key consumers of RTDs, are expected to loosen their spending on alcoholic drinks again in coming years. They are expected to return to sweet, colourful, refreshing and innovative RTDs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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