Market Report, "Incontinence in South Africa", published

Incontinence is still a tiny but niche market in South Africa. Consumers suffering from incontinence tended not to buy such products due to social taboos and embarrassment. Additionally, the lack of education did not help consumers to move onto such products, resulting to a low volume within tissues and hygiene. However, a price increase in 2013 boosted the performance of incontinence in South Africa, resulting in value growth of 14% in 2013.

Competitive Landscape

Nampak Ltd is the clear leader within incontinence with a total value share of 57%, hence ranked first position in 2013. The company enjoys strong brand recognition thanks to its global brand Tena. Nampak offers a wide range of high quality products within incontinence. Its leadership within incontinence is thereby driven by high retail prices targeting mid- and high-income consumers, resulting in lower consumer demand from those on a low-income and it therefore sees a low volume performance in South Africa in 2013.

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Industry Prospects

Incontinence is expected to achieve a slower value CAGR during the forecast period than it did over the review period in South Africa. Social taboos and unaffordability of such products for low-income consumers and the poor should hinder the performance of incontinence. Additionally, restricted distribution coverage of incontinence should also play a role in slower value growth. As a result, incontinence is set to post a 7% CAGR at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in South Africa?
* What are the major brands in South Africa?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

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