Market Report, "Digestive Remedies in Croatia", published

Paediatric products continue to be impacted by outside influences. The rise in demand for paediatric products can partly be explained by the increased quantities of fast food being consumed by Croatian children, which is leading to a variety of minor digestive ailments. On the other hand, it can also be attributed to the changing parental views of how and when to administer medication to children.

Competitive Landscape

PGT Healthcare continued to lead digestive remedies in Croatia in 2012 with a retail value share of 34%. PGT Healthcare’s leadership relies on the high brand recognition enjoyed by its Gastal brand within antacids. PGT Healthcare’s value share increased by half a percentage point in 2012, largely due to its strong marketing activities. The company is also the fastest growing market player in 2012.

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Industry Prospects

Herbal/traditional digestive remedies are expected to become increasingly prominent in Croatia during the forecast period. These products are frequently regarded as being safer, particularly for long term use, and this is expected to continue to boost demand for herbal/traditional digestive remedies in Croatia during the forecast period. Strong media coverage of the efficacy and benefits of herbal digestive remedies in particular will serve to raise awareness and boost sales of such products. The consumption of natural/bio products is set to increase as a way of helping to redress the dietary imbalance caused by unhealthy eating.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Croatia?
* What are the major brands in Croatia?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?



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