Report Published: "Hosiery in Morocco"

Hosiery continued to suffer from two main factors at the end of the review period. Firstly, the range of hosiery available in most retail channels is limited, with few apparel specialist retailers opting to offer a wide range of these products. In addition, consumers typically have little brand loyalty in this product area and generally opt for the cheapest available product.

Competitive Landscape

Value share in hosiery continued to be dominated by "others" at the end of the review period, with these smaller players accounting for 78% value share. The bulk of this share is accounted for by unbranded domestic products. The majority of consumers are uninterested in branding when buying hosiery, with consumers buying the majority of these products from street vendors.

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Industry Prospects

Socks is expected to benefit from ongoing economic growth and a rise in foreign direct investment in Morocco during the forecast period. This will result in a growing number of men seeking successful careers, with this in turn resulting in more men wearing suits on an everyday basis as they seek to offer a professional and well-groomed appearance. This trend will benefit socks, which are typically worn with formal leather footwear with suits. As a result of this trend, socks is expected to see the strongest sales growth in hosiery during the forecast period, with a volume and constant value CAGR of 5%, and will continue to dominate sales. By 2017, socks is expected to account for 67% volume share in overall hosiery and 57% value share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hosiery in Morocco?
* What are the major brands in Morocco?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?

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