Now Available: Footwear in Chile

Chileans are increasingly using design, fashion and low unit price as the main criteria to select footwear. Consumers are currently interested in a more convenient experience when shopping, but without losing the design or fashionable features of footwear. This favours volume sales and price competition, driving private label brands to work on their designs, but keep prices low. Companies which favour quality over price suffered a decrease in sales (such as Forus and Bata Chile). Fashion trends are led by sports-inspired footwear - mainly adidas and Puma products - which are located in the upper-end of the price range. This volume increase/price decrease trend affected sales growth of footwear: from growth of 10% in 2011, sales of footwear only increased by 2% in 2012.

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Competitive Landscape

Forus led footwear in the Chilean market in 2012 with a 14% value share, which was a slight decrease compared with 2011 (16% share). Behind Forus there is a second group of companies, led by Bata with an 8% value share, a highly competitive group which includes hypermarkets and department stores such as Falabella (4% share) and Wal-Mart Chile (3% share), and sports footwear companies such as adidas Chile (5% share), Nike de Chile (6% share) and Puma Chile (5% share).

Industry Prospects

Design at lower cost is expected to drive consumption of footwear over the forecast period. However, the expectations are fairly conservative (2% CAGR over the forecast period) as the footwear market is showing some signs of stagnation. The footwear market will be driven by a trend of lower prices, increasing the competition for added-value in terms of design rather than quality or durability. Sports-inspired footwear will lead this trend, offering urban and high-design footwear at reasonable prices, and also linking this kind of footwear with urban subcultures and social trends through advertising and the sponsorship of musical and artistic events.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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