New Market Report Now Available: Adult Mouth Care in the Czech Republic

Adult mouth care remained a niche category in 2012, accounting for current value sales of CZK91 million. Sales were driven by rising consumer health awareness and growing interest in prevention among Czech consumers at the end of the review period. Moreover, demand was also supported by aesthetic reasons such as wanting to have fresh breath. In 2012, adult mouth care registered only moderate growth of 2% in current value sales as consumers continued to reduce their expenses due to the ongoing worsened economic situation. Nevertheless, this growth was marginally higher compared to that of 2011 due to an increase in prices of adult mouth care caused by growth of VAT rate from January 2012.

Competitive Landscape

GlaxoSmithKline led sales of adult mouth care, accounting for 21% value share in 2012. The company has success with its brand Corsodyl which is well-known among Czech consumers due to strong promotional and advertising support. Corsodyl is intended for prevention and treatment of oral complaints such as gingivitis, aphthae or periodontitis and it also maintains oral hygiene. The brand is available in three formats, including 0.1% and 0.2% solutions and 1% gel. Corsodyl contains chlorhexidine as active ingredient.

Full Report Details at
- http://www.fastmr.com/prod/841478_adult_mouth_care_in_the_czech_republic.aspx?afid=301

Industry Prospects

It is expected that adult mouth care will record more moderate but stable growth with a 1% constant value CAGR over the forecast period, which is a faster pace than the growth witnessed over the review period. Sales will be driven by rising willingness of consumers to spend money together with growing health awareness and interest in prevention among Czechs over the forecast period. Adult mouth care will remain a niche category with constant value sales of CZK97 million in 2017.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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