New Report Available: Polishes in South Africa

Floor polish is the dominant product area within polishes in volume terms, accounting for 70% of overall sales in 2012. However, this product area declined by 2% in volume terms in the year. This was due to a number of factors, including maturity and a limited consumer base, with floor polish seeing sales limited to mid- to high-income groups. However, the main factor impacting floor polish was a shift towards tiled floors, which are more typically cleaned using bleach, household antiseptics/disinfectants, standard floor cleaners or multi-purpose cleaners.

Competitive Landscape

Reckitt Benckiser dominated polishes throughout the review period and accounted for 54% value share in 2012. This company benefits from offering the widest product range in polishes, including a number of brands that enjoy strong customer loyalty. These include Cobra and Sunbeam in floor polish, Mr Min and Cobra Touch in furniture polish, Brasso and Silvo in metal polish and Nugget in shoe polish. Reckitt Benckiser thus dominated floor polish, furniture polish and metal polish with 82%, 71% and 69% value share respectively in 2012 and also ranked second in shoe polish with 11% share.

Full Report Details at
- http://www.fastmr.com/prod/841593_polishes_in_south_africa.aspx?afid=301

Industry Prospects

Polishes is a mature product area with a consumer base largely limited to mid- to high-income consumers and is thus unlikely to see strong growth during the forecast period. Overall polishes is expected to see 1% volume CAGR during the forecast period, with this being in line with review period growth. This growth will be mainly due to population growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in South Africa?
* What are the major brands in South Africa?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

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