Cider/Perry in Estonia: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jul 04 2014


Cider/perry volume and value sales increased in 2012 as consumers switched from spirits to light alcohol. Another significant development was the rapidly increasing popularity of Somersby cider. Saku Olletehase launched Somersby cider in 2011 in 0.33 litre glass bottles and it rapidly became very popular. Furthermore, Somersby cider was not a cheap product and it was viewed as premium cider, which shows that in some consumer groups purchasing power improved significantly towards the end of the review period.

Competitive Landscape

Saku Olletehase held the leading position with a 43% share of total volume sales in 2012. A Le Coq Tartu Brewery followed with 40% and Viru Olu held third position with a 6% share of total volume sales. Saku Olletehase passed A Le Coq Tartu Brewery in 2012 due to the strong performance of its Somersby brand and gained eight percentage points in volume share. A Le Coq Tartu Brewery responded with its new cider, Sherwood, which is very similar to Somersby and in the same packaging of 0.33 litre glass bottles. However, although Sherwood's price, packaging and taste was similar to Somersby, it was not able to replicate the success of Somersby.

Full Report Details at
- http://www.fastmr.com/prod/841320_ciderperry_in_estonia.aspx?afid=301

Industry Prospects

Cider/perry is expected to register a CAGR of 3% in total volume terms over the forecast period, due to the ongoing trend of consumers switching from spirits to light alcohol. Cider/perry constant value sales are anticipated to post a CAGR of 4% over the same period, due to the increasing volume sales, consumers trading up to premium products and increasing prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Estonia?
* What are the major brands in Estonia?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Fruit and Vegetable Juice Markets in the World to 2018 - Market Size, Trends, and Forecasts
- Fruit and Vegetable Juice Markets in the Top 5 European Countries to 2018 - Market Size, Trends, and Forecasts
- Dairy Product Markets in the Top 5 Asian Countries to 2018 - Market Size, Trends, and Forecasts
- Dairy Product Markets in the Top 5 American Countries to 2018 - Market Size, Trends, and Forecasts
- Fruit and Vegetable Juice Markets in the Top 5 American Countries to 2018 - Market Size, Trends, and Forecasts
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »