Market Report, "Greece Tourism Report Q3 2014", published

BMI's tourism report for Greece looks at the potential for growth in this well-established European tourist destination. Despite domestic economic uncertainty, the future is looking positive for tourism, with healthy increases expected in the number of annual tourist arrivals to Greece. While the growth in outbound travel will be more subdued, overall we expect to see solid gains in both tourism-related expenditure and industry value.

Greece has long been one of the most popular holiday destinations in Europe, with a range of beach destinations as well as cosmopolitan cities and a multitude of cultural and historical attractions making it a prime destination for both short-stay visitors and long-stay package vacations. As one of the more affordable destinations in Western Europe, the market has tended to remain stable despite the wider economic downturn in the wake of the financial crisis, and moving forward we expect to see annual growth in arrivals of around 5% per year. By the end of the current forecast period in 2018, therefore, we expect that the number of arrivals to Greece will reach 19.9mn, up from 15.8mn in 2013. Greece's European neighbours will continue to dominate the top 10 source markets, and diversification here would benefit the industry by making it less susceptible to any economic downturn in the eurozone.

Full Report Details at
- http://www.fastmr.com/prod/841267_greece_tourism_report_q3_2014.aspx?afid=301

As with inbound travel, the majority of travellers from Greece are headed to destinations in Europe, which accounted for 3.7mn out of a total 3.8mn outbound travellers in 2013. Overall outbound growth is limited by the stagnant domestic economy, which is expected to show only minor GDP growth in 2014, while high unemployment rates will continue to limit the ability of people to travel abroad.

At present, Greece is expected to keep up with the increases in demand, both in terms of inbound and outbound travel. The hotel and accommodation sector is very well developed, with a range of budget options available across the country. Transport...

The Greece Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Greece Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Greek tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Greece to test other views - a key input for successful budgetary and planning in the Greek tourism market.

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