Competitive Landscape
Multinational brands dominates irons, as the top two multinational manufacturers hold 75% volume share combined as of 2013. Groupe SEB Korea Ltd leads irons with its Tefal brand. Another multinational player, Philips Korea Ltd follows Groupe SEB. However, the third ranking manufacturer, Haan Corp is a local company capturing standing steam generators. Haan Corp is popular for its steam iron but holds low share in irons at 9%, well below that of Philips Korea Ltd's volume share in 2013.
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Industry Prospects
The penetration rate of irons is expected to decrease during the forecast period. The need for irons is falling as consumers outsource such time-consuming housework. In addition, an improvement in home laundry appliances is affecting irons up to some level. The effect is not severe as of 2013, but as the technology catches up the demand in the forecast period irons may see higher decrease. For instance, some front-loading washer dryers have a steam course which can smooth out small wrinkles in clothes, reducing the need for ironing.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Irons industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Irons industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Irons in South Korea market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Irons in South Korea?
* What are the major brands in South Korea?
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