Competitive Landscape
Unilever Mashreq - Foods & HPC Division remained the leader in bath and shower throughout the review period and accounted for a 36% value share in 2013. The company has a very loyal customer base and has invested heavily in advertising. Brands such as Good Morning and Lux have a very strong reputation in Egypt and frequently appear in a range of above- and below-the line advertising mediums. Furthermore, both brands benefit from having being apparent consistently in most distribution channels, particularly in supermarkets and hypermarkets where middle-income consumers purchase goods more frequently than a beauty specialist retailer.
Full Report Details at
- http://www.fastmr.com/prod/847332_bath_and_shower_in_egypt.aspx?afid=301
Industry Prospects
Consumers will continue to struggle financially and due to the economic situation, the forecast period looks to be quite slow primarily but should pick up by 2018. Consumers will likely continue purchasing products that are good quality at affordable prices regardless of new products entering the market. Therefore, bar soap will continue to dominate sales over the coming years and should see volume growth of 21% over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Egypt market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in Egypt?
* What are the major brands in Egypt?
* How are sales of private label products evolving?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- Bath and Shower Products Market in Mexico to 2017
- Bath and Shower Products Market in Peru to 2017
- Bath and Shower Products Market in the United States to 2017
- Bath and Shower Products Market in Sweden to 2017
- Bath and Shower Products Market in Egypt to 2017