New Report Available: Colour Cosmetics in Poland

In 2013, colour cosmetics was among the fastest growing beauty and personal care categories in current value. Despite the uncertain economic times, female consumers do not stop buying colour cosmetics, compensating for having to reduce their expenditure on other areas, such as clothes. Foundation, mascara and lipstick are becoming insufficient in themselves with female consumers beginning their make-up with a base primer through eye primers and eye serums. Specific cosmetics, focused on a specific area of the face, are becoming more common. Consumers like colour cosmetics tailored towards their skin types and require them not only to beautify, but also to care. The growing popularity of internet blogs and video blogs showing how to apply make-up have also had a positive impact on the entire category.

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- http://www.fastmr.com/prod/847357_colour_cosmetics_in_poland.aspx?afid=301

Competitive Landscape

Coty, L'Oreal and Avon Cosmetics continued to lead in colour cosmetics in 2013. The success of Coty and L'Oreal is attributable to a wide range of colour cosmetics, high brand awareness, large marketing budgets and a well-established presence in most distribution channels. Avon, the largest direct seller in Poland, attracts consumers via affordable prices, the convenience of home-delivered shopping as well as the possibility of obtaining advice from a consultant, who is considered as a stylist or beauty advisor.

Industry Prospects

Growing interest in having an attractive personal appearance will translate into a larger number of colour cosmetics used on a daily basis. The essential factors favouring the category will also be constantly changing make-up trends, a large number of new products and the increasing role of blogs and video blogs about make-up. Polish women are expected to spend most on eye make-up and facial make-up, as basic products for everyday use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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- Colour Cosmetics in Italy