Competitive Landscape
Wipes was led by Procter & Gamble Czech Republic sro in 2013, which accounted for a 12% value share. The success of the company stems from its leading position in baby wipes, the highest-selling product in wipes, where it generated a 15% value share in 2013. The company benefits from its strong Pampers brand, which is well known and well established among Czech consumers.
Industry Prospects
It is expected that wipes will see growth of 4% in constant value sales over the forecast period, which will be a better performance than that seen over the review period. Sales will be driven by the higher willingness of Czech consumers to spend money as the economy situation is predicted to get better in the country over the forecast period. Nevertheless, more dynamic sales growth in 2013-2018 will be hampered by the fact that personal wipes, and especially baby wipes, started to show signs of saturation at the end of the review period.
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- http://www.fastmr.com/prod/847385_wipes_in_the_czech_republic.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wipes in Czech Republic?
* What are the major brands in Czech Republic?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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