Report Published: "Home Laundry Appliances in South Korea"

New product development in home laundry appliances showed two opposite trends from a capacity aspect. In 2013, LG introduced the world's largest capacity for a washing machine. The new Tromm model is a front-loading type with 22kg capacity, while the largest capacity that existed in 2012 was 19kg. Considering that the capacity has jumped by 3 kg within just one year, the increased rate is considerable. On the other hand, mini-sized home laundry appliances such as Dong Bu Daewoo's 3kg model or LG's 3.5kg model were introduced and gained in popularity. These mini-sized automatic washing machines are popular among households with children or pets.

Competitive Landscape

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LG Corp led home laundry appliances in 2013 with 41% volume share, by successfully meeting consumers' needs. The manufacturer introduced the world's largest home laundry appliance in 2013, and also focused on mini home laundry appliances under the brand name 'Comangs'. Comangs, a mini automatic washing machine of 3.5kg capacity, which was launched in April 2013, targeted single households and households with children. This model shortened the average washing cycle time by 19 minutes, reduced water usage up to 58%, and electricity usage up to 68% compared to large sized front-loading formats.

Industry Prospects

Home laundry appliances is expected to show steady movement as it is one of the necessary consumer appliances in need. The unit price increase is expected during the forecast period, as capacity growth will continue and diverse function will be added to the machine. The most rapidly increasing capacity would be 17kg and higher.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in South Korea?

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