Market Report, "Cider/Perry in Ireland", published

During 2013, demand for cider/perry in Ireland was boosted by very favourable weather during summer, which proved a much welcome boost following a bitingly cold and extended spring period, which lasted well into May. The much anticipated improvement in the weather conditions during early summer boosted consumer morale and, combined with the more positive economic outlook, resulted in a more relaxed and positive trading environment for Ireland's leading cider brands, with the key summer selling period between the start of June and the end of August particularly productive.

Full Report Details at
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Competitive Landscape

Bulmers Ltd remained the leading player in cider/perry in Ireland in 2013 with a 78% volume share. The company's key cider brand Bulmers Original dominates the category and maintained its resounding 76% volume share supported by Linden Village, the fifth ranked brand in 2013 with a 2% volume share. The Bulmers brand is synonymous with summer for a substantial proportion of Irish consumers, with many regarding a pint bottle of Bulmers over ice consumed outdoors to be the epitome of summer leisure. The company has done much to extend its appeal to other times of the year, especially during the lucrative Christmas season, through continued and extensive marketing and advertising campaigns.

Industry Prospects

Volume growth is expected to remain very low in cider/perry in Ireland, with total volume sales set to rise by just 1% over the course of the entire forecast period. Anticipated gains in the off-trade channel are set to be offset by further declines in the on-trade channel as the trend towards home entertainment continues to develop. Despite Ireland's nascent economic recovery, the on-trade channel is not expected to see significant improvement during the forecast period due to higher unit prices and strong levels of price competition in the off-trade channel, combined with changing attitudes to alcohol consumption and the increasing focus on health and wellness among the Irish population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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