Competitive Landscape
The leading company in 2013 is Group SEB Romania with 25% volume share with its two major brands, Tefal and Moulinex. These two brands are successful thanks to their long-lasting presence, wide product assortment across all subcategories and trusted quality. The company leads breadmakers, electric steamers and fryers, while it is second in electric grills and toasters.
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Industry Prospects
Sales of small cooking appliances are forecast to maintain steady and intense growth over the forecast period. It is expected to see a 5% volume CAGR and a 6% constant value CAGR. The average unit price is estimated to rise only slightly. The sizeable growth of the less mature categories like pod coffee machines (21% volume CAGR), light fryers (5% volume CAGR) and electric grills (6% volume CAGR) contributes to the steady overall growth of the category.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Small Cooking Appliances in Romania?
* What are the major brands in Romania?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Romania?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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