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Competitive Landscape
Henkel took over the leadership in hair care in 2013, with a value share of 19%. The company operates in salon hair care, standard shampoos, conditioners, colourants and styling agents. Henkel has a strong portfolio of well-known brands, including Palette, Syoss, Schauma, Gliss Kur or Taft. The company holds a strong position thanks to its numerous novelties as well as marketing investment in building brand awareness and consumer loyalty. Hair care is a key product category for Henkel in Poland.
Industry Prospects
Hair care is set to record a CAGR of 1% in value sales at constant 2013 prices over the forecast period. Product innovation, both within professional hair care and products inspired by nature, in combination with massive marketing campaigns and broad promotional activities, are likely to impact the category's growth. An increase in volume consumption of conditioners and colourants will drive sales.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Hair Care in Poland?
* What are the major brands in Poland?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?
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