Competitive Landscape
During 2013, Kraft Foods Argentina SA led concentrates, with 51% off-trade value, through its Clight and Tang powder concentrate brands, which are the most recognised powder concentrates brands in Argentina. The company is the most active in terms of promotions and new launches. Cepas Argentinas SA ranked second, leading liquid concentrates with Terma, Tacconi and Tres Torres brands. This type of herb-based concentrate is very popular in Argentina, and Terma has the widest distribution as well as the most promotion within the category.
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Industry Prospects
Concentrates is viewed as offering healthy products and is expected to perform well during the forecast period, mainly through powder concentrates, which has established itself as offering products with vitamins, minerals and antioxidants. Powder concentrates has large companies behind it which constantly update formulas and flavours, as well as promote the products, which will also be important during the forecast period as the number of healthy soft drink options increases.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Concentrates in Argentina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Concentrates in Argentina?
* What are the major brands in Argentina?
* Who are the key consumers of concentrates in Argentina?
* How do premium vs. standard vs. economy brands compete for sales and market share?
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