Competitive Landscape
Johnson & Johnson Pacific (NZ) Ltd led NRT smoking cessation aids during 2013, with value share of 68%. The company distributes the popular Nicorette brand within New Zealand, which includes gum, patches, inhalators, microtabs and the new Nicorette Quickmist Mouth Spray (other NRT), which was launched in New Zealand during 2013. The company holds a monopoly within inhalators and other NRT, while Nicorette NRT gum can be purchased in grocery retailers, such as Countdown and Pak'nSave. The company's value sales increased by 5% in 2013 to reach NZ$12 million, in part due to the new product launch.
Full Report Details at
- http://www.fastmr.com/prod/851096_nrt_smoking_cessation_aids_in_new_zealand.aspx?afid=301
Industry Prospects
The New Zealand government has made a commitment to become smoke-free by 2025. Consequently, smoking in New Zealand is becoming increasingly taboo, with consumers facing rising excise taxes and retail display bans to curb smoking behaviour. As a result, the total number of smokers is expected to drop from 622,710 in 2013 to 599,050 in 2017. The renewed commitment by the New Zealand government to continue tobacco excise tax increases is also expected to boost sales for NRT smoking cessation aids during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The NRT Smoking Cessation Aids in New Zealand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- NRT Smoking Cessation Aids in Finland
- NRT Smoking Cessation Aids in the US
- NRT Smoking Cessation Aids in South Korea
- NRT Smoking Cessation Aids in Norway
- NRT Smoking Cessation Aids in the Czech Republic