New Report Available: Serbia Retail Report Q3 2014

The retail market in Serbia continues to struggle in the short term, although medium term growth reveals opportunity for later investment. The country comes second to last out of 11 countries in BMI ' s Central and Eastern Europe Retail Risk/Reward Ratings, highlighting its weak performance relative to its peers. Although Serbia is not a member of the EU, its ongoing efforts to join and close trade ties with member nations help bring long-term growth prospects to the nation. BMI forecasts a decline in retail spending of 1.88% in 2014, with strong growth not beginning until 2017. The modest long-term growth prospects create opportunity for investment, however, currency fluctuations and political uncertainty and ongoing unemployment create risk

The short term growth prospects for Serbia remain very weak with BMI forecasting a decline in total retail spending of 1.88% in 2014 and 0.76% in 2015. Modest growth is forecasted to pick up in 2016 where BMI forecasts 1.84% growth and stronger growth rates of 6.6% and 7.0% are forecasted for 2017 and 2018. Despite this medium term growth, BMI forecasts that the total increase in GDP will be 24.3% and GDP will increase from USD43bn in 2014 to USD54bn in 2018, while retail spending will increase much less with BMI forecasting a total increase in retail spending of 15%.

Full Report Details at
- http://www.fastmr.com/prod/850909_serbia_retail_report_q3_2014.aspx?afid=301

The total spend in retail is forecasted to increase from USD31bn in 2014 to USD36bn in 2018, representing an average annual rate of increase of just 2.57%. The total spend per household is forecasted to increase from USD9,407 to USD10,493 representing a modest increase of just 11.53% throughout the projection period.

Although the retail market continues to struggle, there are some sectors where growth proves stronger. BMI forecasts that the strongest growth for the projection period will occur in the Recreation and Culture and Health sub-sectors which have forecasted average annual growth rates of 4.0% and 3.8%, respectively....

The Serbia Retail Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Serbia Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian retail market.

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