Competitive Landscape
Two multinationals led sales in 2013 with Johnson & Johnson and Colgate-Palmolive at top position. Johnson & Johnson markets the recognised Johnson's Baby brand but lost value share as product shortages became frequent in 2013. Import restrictions negatively affected its product portfolio and availability on shelves.
Industry Prospects
Forecast value growth will be positive at a 1% CAGR (at constant 2013 prices), but that is low when compared to other beauty and personal care categories. The baby population is expected to diminish over the forecast period whilst economic constraints will limit frequent purchases at most households. First-time parents will try to have a complete range of products for their babies but this habit will tend to change as their children grow and as they have other babies.
Full Report Details at
- http://www.fastmr.com/prod/851039_baby_and_childspecific_products_in_venezuela.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby Care industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Care in Venezuela market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Baby Care in Venezuela?
* What are the major brands in Venezuela?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
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