New Report Available: Adult Mouth Care in New Zealand

Grocery retailers, in particular supermarkets began to play a larger role within adult mouth care in New Zealand over the latter half of the review period. In fact, supermarkets accounted for 21% share of adult mouth care value sales during 2013, up from 13% in 2008. Furthermore, supermarket value sales increased by 12% during 2013 to reach NZ$0.4 million. This trend was brought about by the availability of leading brand, Bonjela Oral Gel within supermarkets, as well as the fact that many other adult mouth care brands are becoming increasingly difficult to find in chemists/pharmacies.

Competitive Landscape

Reckitt Benckiser New Zealand Ltd was the leading player within adult mouth care in New Zealand in 2013. The company held value share of 43%, with sales increasing by 5% during 2013. Reckitt Benckiser possesses the top ranking Bonjela Oral Gel brand within adult mouth care. It also distributes a teething gel for babies under the Bonjela banner. During 2009 the safety of the company's Bonjela products came under suspicion due to its use of Chlorine Salicyclate. British health authorities (Britain's Medicines and Healthcare products Regulatory Agency) issued a warning about Chlorine Salicyclate, commonly known as salicylate salts, because it was thought to have the same effect on the body as aspirin and could possibly cause Reye's syndrome (children's brain and liver disease). Nonetheless, Medsafe confirmed the safety of the oral gels and noted that there had been no reports of adverse reactions received by the Centre for Adverse Reactions Monitoring during 2009.

Full Report Details at
- http://www.fastmr.com/prod/851097_adult_mouth_care_in_new_zealand.aspx?afid=301

Industry Prospects

Adult mouth care is expected to remain a mature category, with value sales declining by a CAGR of 3% in constant 2013 prices over the forecast period. Forecast value sales growth is expected to be marginally faster than the review period average. As with 2013, it is expected that several brands will become even more difficult to source within New Zealand, leaving two major brands, Bonjela and Difflam.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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