Report Published: "Coffee in Switzerland"

The rising popularity of coffee pods continued to mitigate the negative effects of the maturity of coffee in Switzerland during 2013. Coffee pods offer the benefits of freshly prepared espresso with added convenience as they require less preparation time and address the consumers demand for convenience without compromising on quality. As a result of this popularity, a number of players sought to achieve higher value shares in premium coffee pods, either by introducing their own product lines or by launching coffee pods which are marketed as being compatible with Nespresso coffee machines, the leading brand in pod coffee machines. Nestle has struggled in its attempts to engage in legal action to force its rivals to cease selling hard coffee pods which are compatible with its proprietary coffee pods system.

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Competitive Landscape

The competitive landscape in coffee in Switzerland remained highly consolidated at the end of the review period, with the leading three companies combined accounting for 72% of total off-trade value sales. Nestle Suisse SA leads the category thanks to the performance of its Nespresso brand, followed by retail chain Migros Genossenschaftsbund eG and multinational Kraft Foods (Schweiz) AG.

Industry Prospects

Coffee consumption is likely to stagnate in Switzerland over the forecast period, resulting in off-trade volume growth of just 1% over the course of the entire forecast period, with this growth linked mainly to demographic trends. In terms of off-trade value sales, due to anticipated increases in the commodity price of coffee at global level and the expected stronger penetration of higher-priced coffee pods, coffee is expected to increase in value at a CAGR of 4% in constant 2013 terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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