Laundry Care in Switzerland - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014


Sales of laundry care in Switzerland continued to be hampered by declining unit prices and adverse demographic trends in 2013. Slow population growth meant that volume sales witnessed slow growth, while falling unit prices exerted additional pressure on retail value. Especially in view of the economic difficulties, Swiss consumers displayed a growing preference for value-for-money alternatives.

Competitive Landscape

Procter & Gamble and Henkel remained the leading branded players, managing to retain solid retail value shares of 19% and 18%, respectively, in 2013. Henkel was particularly strong in laundry detergents, where the company is present with its very popular Persil brand. Procter & Gamble meanwhile has a broader product portfolio which includes leading brands, such as Ariel, Vizir, Lenor and Febreze. With a retail value share of 12%, Unilever ranked fourth in laundry care in 2013.

Full Report Details at
- http://www.fastmr.com/prod/851183_laundry_care_in_switzerland.aspx?afid=301

Industry Prospects

Sales of laundry care are forecast to remain largely constrained by unit price pressure from private label and cheaper imports, as well as rising incidences of cross-border shopping in view of a strong Swiss Franc. Accordingly, retail value of laundry care is expected to stagnate in constant terms at 2013 prices over the forecast period, and even display a slight tendency to decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Switzerland market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Switzerland?
* What are the major brands in Switzerland?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Russia
- Laundry Care in the United Arab Emirates
- Laundry Care in Belgium
- Laundry Care in Lithuania

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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