Competitive Landscape
The three big companies at the top dominated hair care in 2013. Procter & Gamble doo with its brand trio Pantene, Head & Shoulders and Wella extended its lead to 27% value share. Second-ranked was Henkel Croatia doo with the first-ranked brand Schwarzkopf and the upcoming Syoss, landing at 21% value share. Third-ranked was L'Oreal Adria doo, marketing a multitude of brands, led by Garnier, with combined 21% value share.
Industry Prospects
The trend for the future of hair care is most certainly multiple functions of one single product. A point has been reached where consumers need a lot more than just one product for taking care of their hair; thus it can be expected that innovations will try to include as many features in one product as possible.
Full Report Details at
- http://www.fastmr.com/prod/851024_hair_care_in_croatia.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Croatia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Hair Care in Croatia?
* What are the major brands in Croatia?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
About Fast Market Research
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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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