Competitive Landscape
The Swedish market for RTDs/high-strength premixes is led by Carlsberg Sverige AB, accounting for 52% of volume sales in 2013. The company leads thanks to the Xide brand in wine-based RTDs and as it is the Swedish distributor of Diageo's Smirnoff Ice brand in spirits-based RTDs. Bacardi AB was ranked second with a 22% volume share thanks to its popular Bacardi Breezer brand in spirits-based RTDs as well as a row of high-strength premixes.
Industry Prospects
The Swedish market for RTDs/high-strength premixes will see total volume sales decline by 5% over the forecast period. The category is mature, which will prevent sales from growing, while competition from cider is predicted to undermine demand further.
Full Report Details at
- http://www.fastmr.com/prod/847292_rtdshighstrength_premixes_in_sweden.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Sweden market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTDs/High-Strength Premixes in Sweden?
* What are the major brands in Sweden?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: High-Strength Premixes, RTDs.
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