Competitive Landscape
The long-term and well-established relationship between L'Oreal Groupe and consumers is largely influenced by the European media, which has helped the company to retain its leadership position in the hair care category, where it posted a 24% value share in 2013. Although L'Oreal Groupe products are the most expensive amongst the major brands, their perceived high quality is the key factor that attracts consumers to buy them.
PROSPECTS
Hair care is set to register a CAGR of 3% at constant 2013 prices over the forecast period. Although average growth will be faster than that seen in the review period, the rate of growth will see a slowdown over the course of the forecast period, as the purchasing power of consumers is expected to suffer as a result of inflation. Most domestic brand operators will try to compete with international players, seeking to benefit from the tax rises on imports by introducing low-cost mass products, a situation that is set to further damage the shares of international players that mostly rely on imports.Full Report Details at
- http://www.fastmr.com/prod/852799_grocery_retailers_in_vietnam.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Algeria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Hair Care in Algeria?
* What are the major brands in Algeria?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
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