Singapore Consumer Electronics Report Q3 2014: New research report available at Fast Market Research

We forecast that Singapore's consumer electronics spending will increase 6 .9 % in US dollar terms in 201 4 to reach USD 4. 6 bn , with the smartphone and tablet device markets continuing to be the most dynamic market segments . We expect market growth to accelerate from 2013 after a squeeze on growth from price erosion in the TV and notebook markets, as well as cannibalisation of digital camera and mp3 player volumes associated with the proliferation of multi-functional smartphone ownership . While growth is forecast to accelerate it will remain below emerging markets in APAC as Singapore has one of the highest smartphone and tablet penetration rates in the world, meaning it has passed through the period of strongest growth associated with rapidly rising penetration .

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Headline Expenditure Projections

Computer Hardware Sales: USD2.52bn in 2013 to USD2.59bn in 2014, +5.3% in US dollar terms. Although the shift to tablets has resulted in price erosion, with Singaporean consumers showing preference for premium devices value growth will continue.

AV Sales: USD998mn in 2013 to USD1.07bn in 2014, +7% in US dollar terms. After a contraction in 2013 we expect the market to return to growth in 2014, driven by demand for next generation games consoles and TV sets.

Handset Sales: USD1.05bn in 2013 to USD1.16bn in 2014, +10.4% in US dollar terms. The fastest growing segment of the consumer electronics market, as consumers upgrade/replace smartphones.

Key Trends & Developments

Singapore is home to one of the most developed smartphone markets globally, with penetration estimated at over 70% by the end of 2013. High incomes, high capacity telecoms infrastructure, operator subsidies for handsets and strong retail channels have all helped to raise the penetration level of smartphones. Due to market maturity, BMI forecasts only moderate growth in unit terms; however, the push factor of LTE service rollout will ensure the market remains buoyant...

The Singapore Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Singapore.

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