Report Published: "Deodorants in Bosnia-Herzegovina"

With marginal growth in current value terms during 2013, deodorants performed weaker than the average growth recorded during the review period at 1%. For a third consecutive year, deodorants failed to grow past the 1% mark in current value terms, feeling the effects of the weak economy. Demand from consumers trading down from fragrances is just barely managing to keep the category afloat.

Competitive Landscape

Unilever, Beiersdorf and Coty Inc led deodorants sales in Bosnia-Herzegovina during 2013, with respective value shares of 26%, 26% and 11%. Leading players are successful due to advertising, width of product portfolio and availability. Price is usually secondary to these factors.

Full Report Details at
- http://www.fastmr.com/prod/852474_deodorants_in_bosniaherzegovina.aspx?afid=301

Industry Prospects

There is expected to be continued innovation in deodorants over the forecast period as manufacturers look at cross-category opportunities (combination of deodorants with fragrances or depilatories) and boosting performance - extending effectiveness such as length of anti-perspiring effects.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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