New market study, "Laundry Care in Algeria", has been published

From: Fast Market Research, Inc.
Published: Wed Jul 30 2014


Laundry care benefited strongly from rising disposable income levels towards the end of the review period. Minimum wage levels were notably increased by 20% in 2011, while public sector workers saw strong wage increases towards the end of the review period and higher subsidies were introduced for flour, milk, cooking oil and sugar. Consequently, consumers were able to spend more freely on home care towards the end of the review period, with laundry care perhaps benefiting the most from this trend.

Competitive Landscape

Henkel was the clear leader in laundry care throughout the review period and accounted for almost 39% value share in 2013. The company benefits from offering a number of strong brands, with Isis notably leading overall sales with almost 25% value share in laundry care in 2013. Isis benefits from a longstanding presence in Algeria, having been present in the country since 1968 and thus considerably predating Henkel's entrance in 2000. Isis thus has strong customer awareness, while the improvements to product formulation and packaging made by Henkel since its acquisition have resulted in the brand having a strong quality reputation.

Full Report Details at
- http://www.fastmr.com/prod/854274_laundry_care_in_algeria.aspx?afid=301

Industry Prospects

Laundry care is expected to benefit from a number of factors in the forecast period, of which the most significant will be rising disposable income levels. Algeria's mid-income group is expected to continue to expand, supporting stronger interest in value-added products and the leading brands. Meanwhile low-income consumers are also expected to benefit from higher income levels, enabling them to buy laundry care more frequently.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Algeria?
* What are the major brands in Algeria?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?



About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Laundry Care in the United Kingdom
- Laundry Care in Russia
- Laundry Care in the United Arab Emirates
- Laundry Care in Belgium
- Laundry Care in Lithuania
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »