New Report Available: Heating Appliances in Vietnam

From: Fast Market Research, Inc.
Published: Wed Jul 30 2014


In 2013, while heating appliances current value grew by 13%, its growth in terms of volume was only 8%. The main cause driving such a trend was due to the increase in unit price with growth of 4%. Although the inflation rate declined compared with 2012, it still affected the retail prices in general and heating appliance prices in particular. In comparison with the review period, the category demonstrated a deceleration against the average volume growth rate of 22%. The major factor is mainly because fan heaters, the dominant and only product of heating appliances, has a long lifecycle. In addition, it recorded very strong volume growth during the review period; consumers who already own fan heaters are not expected to buy new ones in such a short period of time.

Full Report Details at
- http://www.fastmr.com/prod/854517_heating_appliances_in_vietnam.aspx?afid=301

Competitive Landscape

Melinh Hypermarket JSC retained its prominent status to lead heating appliances with 32% volume share in 2013, followed by Phu Thai Group with 16% and Saiko Vietnam JSC with 10%. It presents a competitive landscape dominated by big retailers. The remaining volume share was mainly held by cheaper imported products, particularly from China.

Industry Prospects

Over the forecast period, heating appliances is expected to record a volume CAGR of 6%. Compared to the review period volume CAGR of 22%, the volume CAGR for the forecast period will be much lower. Existing heating appliance users are not expected to buy new ones for the purpose of fashion or functionality. Therefore, the category's future growth depends very much on new users who are still using traditional ways to keep warm during winter. However, this segment mostly belongs to the rural areas where firewood and coal can be easily found with no cost or very cheap prices. As such, heating appliances is expected to slow down over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



About Fast Market Research

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- Heating Appliances in Germany
- Heating Appliances in Turkey
- Heating Appliances in Portugal
- Heating Appliances in Japan
- Heating Appliances in Austria
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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