New Market Research Report: Bath and Shower in Spain

The maturity of the category and the weak economic framework played against the performance of bath and shower products in the Spanish market. In 2013, value sales declined by 1%. Not even the fact that bath and shower products are amongst those considered as first need products amongst Spanish consumers have saved the category.

Competitive Landscape

In 2013, private label products were not only the best performers but also in that year for the first time, private label distributor, Mercadona, led sales. The better perception that Spanish consumers have for Mercadona's private label range, along with the strong expansion strategy the company has been carrying out contributed to the company reaching this new leading position.

Industry Prospects

The maturity of bath and shower products is set to keep on playing against the performance of the category over the forecast period. Value sales will decline by 4% at constant 2013 prices. Despite the fact that bath and shower products are considered as first need products, the high unemployment rate, which will take a long time to reduce, will also drag the performance of the category.

Full Report Details at
- http://www.fastmr.com/prod/854202_bath_and_shower_in_spain.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Spain?
* What are the major brands in Spain?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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