New Market Report: Cotton Wool/Buds/Pads in Italy

The most important story of 2013 was the undeniably higher prices of cotton wool/buds/pads in retail outlets. Manufacturers and distributors passed on increases in production costs and taxes to consumers. As a result, the category saw a decline of 4% in volume terms, the highest in the review period.

Competitive Landscape

Sisma remained the leading manufacturer in cotton wool/buds/pads in Italy in 2013. Through the ownership of the two brands Farmacotone and Cotoneve, it accounted for a 27% value share. It more or less maintained its share in 2013, thanks to its wide distribution in Italy, and thanks to promotional activities and its capability of responding promptly to consumers' changing needs and requirements. For example, Sisma introduced new launches focused on organic cotton, and in wool format for pharmaceutical use more than cosmetic use. As a next step, the manufacturer is likely to produce some variants in pad format for cosmetic use.

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Industry Prospects

Over the forecast period to 2018, cotton wool/buds/pads is expected to see a slight declining trend, with a negative CAGR of 1% in volume terms and in value terms at constant 2013 prices, reducing value sales by about EUR5 million over the forecast period at 2013 prices. The decline in the category will still be determined by its sheer maturity, despite its low base, stressing even more the low growth potential.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Italy?
* What are the major brands in Italy?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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