New market study, "Air Care in Algeria", has been published

Algeria has been suffering from a housing shortage for many years, while ongoing growth in the country's cities intensified this problem during the review period. The rate of urbanisation in the country continued to rise, increasing from 65% at the start of the review period to 68% at the end of the review period, while the overall population increased by 7% during the review period. Many consumers are thus living in crowded apartments in crowded cities, with many struggling due to unpleasant odours as a result.

Competitive Landscape

Air care continues to be dominated by multinationals in terms of value sales, with SC Johnson and Reckitt Benckiser accounting for 32% and 23% value share respectively in 2013. These companies' value shares are inflated by their imported products' premium prices. However, these players also owe their lead to long-term customer loyalty among high-income consumers and from strong advertising on French TV channels that air in Algeria.

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Industry Prospects

The government plans to invest heavily in easing Algeria's housing shortage in the forecast period. However, there are concerns that the government's plans are too little and too late to adequately address this long-term issue. It will also be difficult to find suitable locations for large housing projects, given the already overcrowded landscapes of Algeria's cities. Consequently, many consumers are expected to continue to live in overcrowded apartment blocks in the forecast period and will thus be keen to use air care to reduce the impact of odours generated by other people, industry, traffic and pollution.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Algeria?
* What are the major brands in Algeria?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?



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