Fragrances in Slovakia - New Market Study Published

The 3% current value growth recorded in fragrances in Slovakia in 2013 was a similar performance to what was recorded in the category during 2012. This consistency was due mainly to strong presence of men's fragrances and the rising popularity of both women's and men's premium fragrances. Unisex fragrances, however, continued to lose sales rapidly due to a lack of innovation, inadequate promotion and the fact that Slovakian consumers tend to use gender-specific fragrances which are easily identifiable as either men's fragrances or women's fragrances.

Competitive Landscape

The competitive landscape in fragrances is characterised by the strong dominance of the five leading companies, which in 2013 accounted for 85% of total fragrances value sales combined. The leading fragrances company operating in Slovakia, Coty Slovenska Republika sro, ranked first in the category in 2013 with a value share of 36% thanks to its well-known sports-oriented mass fragrances brand Adidas, its strong promotion on television and its focus on frequent innovation, mainly in terms of scent and packaging. Thanks to these activities, the company was also able to record the highest value share increase in fragrances of one percentage point in 2013.

Full Report Details at
- http://www.fastmr.com/prod/854244_fragrances_in_slovakia.aspx?afid=301

Industry Prospects

Fragrances in Slovakia is expected to increase in value at a CAGR of 1% in constant 2013 terms over the forecast period as the rising popularity of premium fragrances, frequent product innovation and static unit prices are set to support positive growth in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Slovakia?
* What are the major brands in Slovakia?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?

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