New market study, "Fragrances in Pakistan", has been published

From: Fast Market Research, Inc.
Published: Mon Aug 11 2014


Mass products dominated fragrances in 2013, while premium fragrances witnessed the highest growth. The increase in specialist retailers and modern grocery retailers like supermarkets and forecourts also contributed to the growth of fragrances in 2013. Due to the increasing demand for fragrances among consumers, imports for fragrances increased, bringing a greater variety and range of brands.

Competitive Landscape

Revlon Pakistan led fragrances with value share of 9% in 2013, while Gianni Versace held share of 14% in premium fragrances in 2013. Since no brand is being marketed directly in the country, the demand for a brand depends on the perception of consumers towards it. This is influenced by international marketing campaigns launched by these brands.

Full Report Details at
- http://www.fastmr.com/prod/858856_fragrances_in_pakistan.aspx?afid=301

Industry Prospects

Fragrances is expected to grow by a value CAGR of 7% at constant 2013 prices during the forecast period. This is due to the increasing awareness and demand for fragrances. The biggest threat to the growth of fragrances is the presence of replica products. These remain as one of the biggest threats to the category as they can be bought at cheap prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Pakistan?
* What are the major brands in Pakistan?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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