Asian Speciality Drinks in Hong Kong, China - New Study Released

Consumers were increasingly health-conscious and took to Asian speciality drinks as they viewed it as having beneficial properties. For instance, grass jelly is known for preventing indigestion and coconut juice for reducing blood pressure.

Competitive Landscape

Hung Fook Tong Holdings Ltd led Asian speciality drinks with 38% off-trade value share. This is largely due to the strong brand equity of its brand, Hung Fook Tong, which is a well-established brand name, and consumers associate it with quality. It also has a wide variety of Asian speciality drinks, ranging from the summer heat clearing series to the nourishing series.

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Industry Prospects

As consumers become increasingly health-conscious, they are likely to take to Asian speciality drinks for their beneficial properties. As they become more demanding, they are likely to want more ingredients incorporated into a beverage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Asian Speciality Drinks in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Who are the key consumers of Asian Speciality drinks in Hong Kong, China?
* Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
* What recent packaging innovation and market trends have appeared in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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