New Report Available: Dog Food in Colombia

Over the course of 2014, growth should continue as there is still much potential for packaged dog food, as it is estimated that almost 75% of dog owners still feed their pets with homemade food and leftovers. Additionally the dog population in Colombia continues growing at 2% per year, with all indications that the level of consumption of Colombians will remain at a good level in 2014.

Competitive Landscape

The competitive landscape for dog food in 2014 will not have major changes. Local Colombians and regional players, such as Solla, Italcol de Occidente and Alimentos Polar de Colombia, are all expected to see their shares gradually increase, due to a mix of product launches and accessible prices. Major international players, such as Nestle Purina PetCare and Mars Andean, should continue fighting to not lose share, trying to encourage consumers of economy products to purchase their products. Also new players could enter into the Colombian market such as some European brands after the FTA with the EU.

Full Report Details at
- http://www.fastmr.com/prod/859133_dog_food_in_colombia.aspx?afid=301

Industry Prospects

Education of pet owners will be a key trend throughout the forecast period in Colombia, and one that companies are depending on as part of their strategies for sales growth. Companies are expected to work on expanding the message that dogs should be fed properly, not with leftovers, in order to have good health and live longer. Companies will likely look for more ways to position key products, creating new needs and therefore products to fulfil these needs. So there will be a wider offer of products according to age, breed, health requirements, flavours and lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Colombia?
* What are the major brands in Colombia?
* How fast are consumers trading up to prepared dog food?

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- Pet Care in Colombia
- Other Pet Food in Colombia
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