Polishes in Japan - New Report Available

From: Fast Market Research, Inc.
Published: Wed Aug 13 2014


Polishes suffered from consumers focus on saving money and time at the end of the review period, with consumers increasingly opting for lower-cost furniture, flooring and footwear. Furniture sales notably saw a trend towards lower-priced products from chains such as Ikea and Nitori. These products are not only lower in price, which deters consumers from investing time and money in using polishes, but also generally require less maintenance. Within flooring, there was meanwhile strong growth for low-maintenance laminate flooring.

Full Report Details at
- http://www.fastmr.com/prod/859020_polishes_in_japan.aspx?afid=301

Competitive Landscape

Kao was the clear leader in polishes throughout the review period and accounted for almost 36% value share in 2013. This company owes its lead to its strength in floor polish, where it dominated with almost 71% value share in the year. The company's Tsuyadashi Magiclean brand benefits from strong brand awareness and a reputation for convenience, thanks to being fast-drying and offering a spray trigger.

Industry Prospects

The future for polishes appears bleak, with all product areas being expected to see volume and value decline at constant 2013 prices in the forecast period. This will be due to consumers' busy lifestyles, which will discourage consumers from investing time in polishing their furniture, flooring or footwear. In order to avoid this task, a growing number are expected to opt for low-maintenance laminate flooring and veneer furniture. The success of affordable furniture and furnishings stores such as Ikea and Nitori will also encourage consumers to spend less in these areas and replace products more frequently, thus offering little incentive to use polishes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Japan?
* What are the major brands in Japan?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?



About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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