Market Report, "Footwear in Argentina", published

Footwear sales in Argentina continued to grow at healthy rates of 32% in current value terms and 3% in volume terms in 2013. After import barriers were imposed and strengthened in 2012, the process of imports substitution, under which the industry has gone, drove imports to decline from 25% of total local supply in 2007 to 16% in 2013. In line with high growth in local GDP, demand for footwear has increased given its high sensitivity to disposable incomes. 60% of local footwear is manufactured with leather, whereas the rest corresponds to other raw materials such as textiles, plastic and rubber.

Competitive Landscape

Footwear in Argentina was led by international brand Nike which held a 5% value share in 2013. Nike is perceived as a high-quality and high-status brand among consumers in Argentina and known for having comfortable shoes to wear. It also has a strong position in footwear, mostly related to running and local popular football.

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Industry Prospects

Economic contraction and lower consumer confidence will have an impact on sales of footwear in Argentina in the forecast period given its high sensitivity to variations in disposable incomes. Sales of footwear in volume terms are expected to grow at a CAGR of 3% over the forecast period, which, compared with the review period volume CAGR of 4%, represents a setback.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Argentina?
* What are the major brands in Argentina?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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