Market Report, "Air Care in Sweden", published

What limits the sales level and growth of air care products in Sweden is still that Swedes question the health and environmental aspects of scented candles and sprays. For example, medical research has shown that the active ingredient in sprays can cause skin and organ damage over time and it was recently featured on the Swedish news that using candles may increase the risk of cancer. In general, Swedes are also not fond of being in scented environments and avoid strong smells in boxed-in areas, such as cars.

Competitive Landscape

SC Johnson Sweden led air care with a 37% value share in 2013 and sales of SEK47 million. The company held its leading position through the brand Glade, which is very well known and the brand is even synonymous within the industry.

Industry Prospects

Products marketed as environmentally-friendly and health-focused that also offer convenient packaging and usage with a close-to-neutral scent are expected to perform well during the forecast period. These products are most likely to be within electric air fresheners, but candle air fresheners may also register similar growth.

Full Report Details at
- http://www.fastmr.com/prod/859010_air_care_in_sweden.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Sweden?
* What are the major brands in Sweden?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

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