Now Available: Bath and Shower in Morocco

Bath and shower remained a dynamic category in 2013 with product innovation being a growth driver. As consumers were more volatile in terms of their choice of brands, manufacturers pushed product innovation, such as skin freshening and benefits, in addition to cleaning to make their brands more appealing and attractive, while also increasing their household penetration rate. Compared with the review period, the 2013 value growth was higher, thanks to consumers' demand for novelty.

Competitive Landscape

The competitive landscape within bath and shower is rather fragmented, and led by Lesieur Crystal, ranking in first position in bath and shower with a 17% value share in 2013. Its position on the mass market with its leading brand Taous led to strong brand loyalty and recognition within bar and liquid soaps with 28% and 23% value shares, respectively. Nonetheless, its value share declined in bar soap due to increasing price and product innovation competition between international and domestic players.

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Industry Prospects

Overall bath and shower is predicted to achieve a good performance in value terms at constant 2013 prices over the forecast period. Consumers' volatility in purchasing patterns should enable brand owners to focus on product innovation to match consumers' expectations in Morocco. This should be boosted by increasing demand for products with health benefits and the expected increasing wellbeing trend. Furthermore, gender segmentation should account for some of the overall predicted increase. Bath and shower is thus set to rise by a CAGR of 4% in value sales at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Morocco?
* What are the major brands in Morocco?

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