Market Report, "Baby and Child-Specific Products in Morocco", published

Despite a declining birth rate and a drop in the child population, baby and child-specific products in Morocco benefited from constant consumer demand. Parents showed higher interest in such products for their children thanks to increasing awareness of hygiene, led by a willingness to provide the best for their children. Brand owners could therefore increase their household penetration rate thanks to wider and sophisticated product offers within the category. As a result, baby and child-specific products grew in value terms in 2013.

Competitive Landscape

Johnson & Johnson maintained its leading position within baby and child-specific products with a value share of 36% in 2013. Its long standing presence in Morocco enables it to enjoy strong brand awareness and recognition. The company is therefore well-implanted in the mass market thanks to long-term business relationships with retailers in Morocco. Considered as innovative, Johnson & Johnson offers quality products at affordable retail prices, and hence achieved a high household penetration rate in Morocco.

Full Report Details at
- http://www.fastmr.com/prod/858830_baby_and_childspecific_products_in_morocco.aspx?afid=301

Industry Prospects

Overall baby and child-specific products will be able to achieve a good performance over the forecast period. Despite a predicted lower birth rate, the industry is set to see steady consumer demand thanks to rising awareness of hygiene. In the context of the review period, value growth is set to be slower due to more affordable unit prices aimed to appeal to all consumer groups. As a result, baby and child-specific products should register a CAGR of 6% in value sales at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Morocco?
* What are the major brands in Morocco?
* What are the movements in unit prices across categories?

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