Recent Study: Home Furnishings in the United Arab Emirates

Towards the end of the review period as the economy of the United Arab Emirates recovered and disposable income levels in the country increased, consumers were encouraged to develop more of an interest in fashion and lifestyle trends in home furnishings. Many of the United Arab Emirates' consumers thus sought out the latest trends in both indoor living and outdoor living. The growing rate of home ownership in the United Arab Emirates also led to outdoor furniture becoming a category with more diverse growth opportunities during 2013. This, allied with the trend towards home entertainment in the United Arab Emirates, helped boost sales of barbeques in 2013 as outdoor living and outdoor furniture becoming an increasingly important aspect of socialising and entertainment in the country.

Full Report Details at
- http://www.fastmr.com/prod/858989_home_furnishings_in_the_united_arab_emirates.aspx?afid=301

Competitive Landscape

Al-Futtaim Group LLC maintained the leading position in home furnishings in 2013 with its Ikea brand garnering a 28% value share, followed by Landmark Group with its Home Centre brand accounting for 14% of total value sales in the category. The main reason for this situation is that Ikea is a very well-known brand among Western expatriates from their home countries, while its vast product range remains very affordable amongst mid-income earners. Furthermore, the wide range of products available across a variety of home furnishings categories has generated strong brand loyalty among a very wide consumer base throughout the country.

Industry Prospects

During the forecast period, home furnishings in the United Arab Emirates is expected to benefit from growth in the country's population, with the diverse ethnic origins of its population likely to inspiring indoor and outdoor furniture design through the mixing of cultures. There is also expected to be higher levels of home ownership in the country by the end of the forecast period, a situation which is expected to boost consumption of home furnishings as the ongoing trend of consumers keeping up with the latest lifestyle trends and fashions are likely to influence the country's high disposable income earners to trade up to unique and high-quality designer home furnishings. The United Arab Emirates' most aspirational consumers are set to continue seeking out price promotions as it makes it easier for them to trade up to better quality home furnishings brands.

Home Furnishing Market Research

Analyse key trends and developments in United Arab Emirates for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Home and Garden in the United Arab Emirates
- The Future of the Fragrances Market in the United Arab Emirates to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- Shampoo Market in the United Arab Emirates: Market Profile to 2017
- Styling Agents Market in the United Arab Emirates: Market Profile to 2017
- Hair Colorants Market in the United Arab Emirates: Market Profile to 2017