Colour Cosmetics in Pakistan - New Report Available

Internet retailing constituted a small proportion of colour cosmetics sales despite witnessing growth in 2013. L'Oreal was one of the companies to officially make its products available online. It also provided an online consultancy to solve consumers' cosmetics problems and help them decide on which product is the best for them. L'Oreal also set up an online make-up catalogue on Facebook to teach women makeovers for several occasions.

Competitive Landscape

Medora of London (Pvt) Ltd led colour cosmetics in 2013 with value share of 16%. This main contributing factor to its success is its wide availability and affordable prices. Due to this, there is huge demand for its products in Pakistan. However, its share witnessed a marginal decrease over recent years. This was because of huge investment by international companies in Pakistan. Moreover, internet retailing is allowing international brands to penetrate the category more easily.

Full Report Details at
- http://www.fastmr.com/prod/858841_colour_cosmetics_in_pakistan.aspx?afid=301

Industry Prospects

Colour cosmetics faces hindrance due to the lack of awareness of products among the masses. Pakistani women are generally aware of traditional cosmetic products like lipsticks and nail polishes. There is a lack of awareness of new products and technologies in colour cosmetics in the country. The international and domestic brands need to educate the masses on innovation and uses of cosmetics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Pakistan?
* What are the major brands in Pakistan?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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