Carbonates in Hong Kong, China - New Study Released

Consumers were increasingly health-conscious, and opted for healthier beverages in a bid to maintain a healthier lifestyle. This was in part due to the government's sustained efforts to encourage healthy living, such as the EatSmart@school.hk initiative, which taught students healthy eating habits.

Competitive Landscape

Swire Coca-Cola Hong Kong Ltd maintained its dominance in carbonates with 75% off-trade value share. This was largely due to the popularity of its brands such as Coca-Cola and Schweppes. These brands have strong equity and are well-known among consumers.

Industry Prospects

Consumers are expected to incorporate healthy eating habits into their lifestyle over the forecast period. The government is expected to keep up with its efforts to encourage healthy living in a bid to reduce obesity.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Who are the key consumers of carbonates in Hong Kong, China?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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You may also be interested in these related reports:

- Soft Drinks in Hong Kong, China
- Carbonates Market in Asia to 2019: Market Guide
- Global Carbonates Report 2013
- RTD Tea in Hong Kong, China
- Hong Kong Carbonates Category Profile 2013